AI Insights · Timothy · July 2022
Q3 2022 US Android Market: Top Drawing & Coloring Apps Performance
A look at the top drawing and coloring apps on the Android platform in the US during Q3 2022, highlighting download and user engagement trends as provided by Sensor Tower.
In the third quarter of 2022, the US Android market saw notable trends in the drawing and coloring app category. Sensor Tower's data offers insights into the performance of these creative applications.
Makeup Kit - Color Mixing experienced a surge in downloads, reaching almost 300k in early August before seeing a decline. Despite this drop, weekly active users peaked at around 500k in the same month, indicating strong engagement among its user base.
Happy Color®: Coloring Book maintained consistent download figures, hovering around 50k weekly, with a slight uptick to over 52k by the end of September. Revenue remained steady, with peaks around $5.5k in early September. The app's weekly active users remained above 880k at the end of the quarter, after reaching over 1 million in early July.
CrazyLabs LTD's Phone Case DIY saw a decrease in downloads from over 65k at the start of the quarter to around 42k by the end. Active users followed a similar trend, with a decrease from 186k to 130k in the same period.
Tap Color Pro: Color By Number brought in revenue of around $9k to $10k weekly, with downloads peaking at 45k in mid-July before settling to just over 32k by the end of September. The app's weekly active users saw a high of 180k towards the end of August.
Lastly, Pixel Art - Color by Number showed a significant spike in downloads in mid-July with over 51k, which then declined to around 30k by the end of the quarter. Revenue for the app remained relatively stable, with weekly figures around $3k. The app's active users experienced a slight decline from 479k to 383k throughout the quarter.
For more detailed insights on app performance trends and data, Sensor Tower is the go-to source for comprehensive market analysis.
